cogryn COGRYN / HELP CENTER
GEO
Work with brands, AI answers, citations, content and reports.
Scenario 1: Check whether your brand appears in customers' AI questions
When: Customers use AI to compare services and you want to see brands, competitors and citations in answers to specific questions.
Steps: Create a brand space and confirm website, aliases, market and competitors. In Questions, add meaningful discovery, comparison and purchase questions. Import genuinely captured answers through Answers. Sample only when an available API channel and budget are configured. Use Overview for mention data within the same scope, then open individual Answers to verify responses and citations.
Output and success: Trace each metric to its question, channel, date, successful answer and original evidence. Keep API sampling and imports separate. There is currently no monitoring of real consumer AI webpages, so these metrics do not measure the probability that all AI users will see your brand.
Scenario 2: Decide which content to change this week
When: Competitors appear for a topic while your brand is absent, and your team needs to prioritize content work.
Steps: Inspect cited pages in Sources. In Actions, click Find opportunities and review each task's Evidence and Suggested steps. In Optimize, confirm brand facts, upload page text you have rights to use, review suggestions and export. After your team publishes externally, record the publication date and measure again using fixed questions and comparable windows.
Output and success: A traceable chain from answer evidence to content change, human review, implementation record and repeat measurement. Citations and brand appearances are observations, not proof of causation. Completing a task does not guarantee better recommendations.
Scenario 3: An agency delivers a report clients can discuss
When: You need to explain what you observed this week, what you recommend and what has been done.
Steps: Create a separate brand space per client. In Reports, fix dates, questions and channels before creating a snapshot. In Client delivery, configure report branding, client role and scope. Create an expiring report link that requires sign-in, or use the browser's Print / Save PDF. Your team delivers report and invitation links itself.
Output and success: A report with clear scope, answer evidence, next actions and responsibilities. Links are not anonymous public links, and invitations do not automatically send email. Recipients still need appropriate GEO membership and brand permissions.
Scenario 4: A content team compares sampling with website outcomes
When: You want to examine brand mentions, AI citations, website visits and business events.
Steps: In Results & assistant, use authorized website data snapshots or connect read-only GA4 when the service is enabled. Specify the snapshot time, website and key-event definitions. Read these results separately from answer evidence over the same period.
Output and success: Clearly distinguish citations, inferred crawler requests, actually recorded visits and customer-defined business events. Unconfigured data stays unknown; do not replace missing data with zero or describe correlated changes as proven revenue growth.
For detailed GEO controls, sampling definitions and repeat-measurement conditions, see User handbook inside GEO. Current operating records show that online model channels and GA4 have not been enabled; use your account's actual availability as the guide. Search research provides web research material, not AI answers or mention-rate data. If the page is empty, start by organizing brands, questions and sourced material for import.